Adroll Remarketing: Does it fit your needs?

There are numerous remarketing strategies and platforms that exist today, with Google Ads leading the pack. But is there a remarketing platform with an ability to access multiple inventory sources in the tech world?

Adroll remarketing
Adroll

The ability for Adroll to incorporate various global sites to source for advert audience gives the user a unique opportunity to garner maximum returns on their invested advertisement resources and at the same time optimizing their level of advertisement campaign.

This is made possible by the Adroll feature that gives the marketer a chance to handpick the sites that are well off in performance. They can also choose the ones that have the majority of the audience they are targeting for the remarketing program. This enables you as a user to have a productive spending of your budget.

How about targeted audience segmentation?

It is true that every online marketer should segment their target in order to increase the efficiency of the online adverts. In the end, such actions will lead to increased sales revenue and, on the other hand, minimize resources dedicated to adverts targeting the somewhat unnecessary audience.

Segmentation is so good in the sense that it is easy to make a well-informed decision on the rate at which the remarketing adverts should be sent to the audience and the timeframe as well. Adroll understands this, probably more than any other existent remarketing platform. Other platforms, for example, Google AdWords has chosen to head to a totally wrong direction by making the segmentation process tedious, labor intensive and time consuming!

With Adroll, the segmentation process is quite easy and effective at the same time. Can you even believe that the entire process of segmentation is solvable via a single pixel? It is possible – what Adroll requires you to do is to insert a single footer pixel to your site in its entirety.

Next, you should make word specifications to the URL for the pages picked for the consumer segmentation. For instance, you might be targeting a young audience to buy technological gadgets from your firm. You ought to insert the word ‘Smart Phone’ to the URL address in order to conceive the segment. From then on, the segmentation process will pick up as automated by the Adroll. In fact, it researches that have been conducted indicate that there is an observed increment of up to 60% to the return on the remarketing investment when segments are created – especially when Adroll is used – than when not.

Adroll Remarketing: What is the setback?

Just like any other platform, Adroll also has a weakness. For most online marketing platform users, the Adroll billing system is not the best available. It employs a billing mechanism that doesn’t suit the majority of the users, especially those working with limited resources; or the individuals that are yet to gain a foothold in the sector.

What is the advantage? The ability for Adroll to incorporate various global sites to source for advert audience gives the user a unique opportunity to garner maximum returns on their invested advertisement resources and at the same time optimizing their level of advertisement campaign.

This is made possible by the Adroll feature that gives the marketer a chance to handpick the sites that are well off in performance. They can also choose the ones that have the majority of the audience they are targeting for the remarketing program. This enables you as a user to have a productive spending of your budget.

How about targeted audience segmentation?

It is true that every online marketer should segment their target in order to increase the efficiency of the online adverts. In the end, such actions will lead to increased sales revenue and, on the other hand, minimize resources dedicated to adverts targeting the somewhat unnecessary audience.

Segmentation is so good in the sense that it is easy to make a well-informed decision on the rate at which the remarketing adverts should be sent to the audience and the timeframe as well. Adroll understands this, probably more than any other existent remarketing platform. Other platforms, for example, Google AdWords has chosen to head to a totally wrong direction by making the segmentation process tedious, labor intensive and time consuming!

With Adroll, the segmentation process is quite easy and effective at the same time. Can you even believe that the entire process of segmentation is solvable via a single pixel? It is possible – what Adroll requires you to do is to insert a single footer pixel to your site in its entirety.

Next, you should make word specifications to the URL for the pages picked for the consumer segmentation. For instance, you might be targeting a young audience to buy technological gadgets from your firm. You ought to insert the word ‘Smart Phone’ to the URL address in order to conceive the segment. From then on, the segmentation process will pick up as automated by the Adroll. In fact, it researches that have been conducted indicate that there is an observed increment of up to 60% to the return on the remarketing investment when segments are created – especially when Adroll is used – than when not.

Adroll Chart
Adroll Chart

Adroll Remarketing: What is the setback?

Just like any other platform, Adroll also has a weakness. For most online marketing platform users, the Adroll billing system is not the best available. It employs a billing mechanism that doesn’t suit the majority of the users, especially those working with limited resources; or the individuals that are yet to gain a foothold in the sector.

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